The marketing approach Redfin employs is the finest in the industry and may not be duplicated by others for decades to come. In addition to the MLS, where all brokerages and their agents list homes, we have the largest, most technologically advanced and useful brokerage website and mobile app available. That may just sound like I'm bragging but it's completely factual and it's a huge functional advantage we have over other brokerages.
The MLS is the very first place your home gets listed and from there, it propagates to Redfin, Zillow, Trulia, Realtor, and dozens of other sites including other brokerage sites. Redfin.com, which has many more users than any other single site, analyzes data, like who's searching for what and where, to our advantage. We target ads and send email marketing to our users based on their search habits. So we make sure people searching in your area, see your house prominently and in it's very best light using high quality photos, a 3D tour and the ability to schedule a showing instantly online and from our mobile app.
In the old days we used to market differently. We would use the only tools available to us at the time. We would mail postcards and hang door hangers. We would do open houses and broker opens. We would pay for ads in newspapers and in those free books at the grocery stores and we would send something called "Frequent Flyers" to other brokers offices. We would even cold call strangers to try to get new listings. We would only reach an incredibly tiny portion of potential buyers. Today using technology, we reach every single buyer that might be interested in a home.
Most of those old fashioned activities served the dual purpose of helping agents to meet new buyers and sellers to work with. Today, most people seek us out based on our reputation, ratings and referrals from others who've had a great experience with us. Some of the older agents and smaller brokerages still do those old fashioned things but those activities are inefficient and ineffective ways to sell a home. The purchaser who will buy your house will see it first on the Internet. I would say the likelihood is about 100%.
There are four things that sell houses:
The only things you can control are the price and condition. You can't do anything about the location and no one will get more online viewers than Redfin.
Redfin Listing Specialist in Northern VA